Sweet Success: Recapping the Buick Encore’s First Year

The Buick Encore successfully wrapped its first year on the market

The Buick Encore successfully wrapped its first year on the market

The Buick Encore just concluded its first full year of sales and it has a lot to show for it. The luxury crossover is one of the first in its class and is helping to shape the segment as demand for compact SUVs grows rapidly.

As one of the inaugural luxury crossovers in the industry, the Encore took both the small SUV and small luxury SUV segments by storm.

“Right out of the gate, demand for the Encore was high,” said Tony DiSalle, vice president of marketing for the auto brand. “It accounted for most of the segment’s growth last year and that’s because it offers the right safety, technology, and features in the right-sized vehicle for many customers.”

In addition to its history-shaping debut, the Encore received the distinguished 2013 Top Safety Pick and 5-Star Overall Vehicle Score for safety awards. It also took the top spot in the 2013 J.D. Power Initial Quality StudySM and won Kelley Blue Book’s 2014 5-Year Cost to Own award for the Luxury Compact SUV/Crossover segment.

“The small SUV segment looks like the next hot spot in the new-car market,” said Karl Brauer, Kelley Blue Book senior analyst. “The combination of functionality and fuel efficiency offered by models like the Buick Encore makes them a compelling value equation for consumers. We’re seeing rising research activity in these models from users of KBB.com, and we expect sales to grow in the coming months and years.”

Be a part of setting the trend: stop by Freehold Buick GMC and get your Buick Encore while its hot.

Leave a Reply

Your email address will not be published. Required fields are marked *