Buick’s See Her Greatness Campaign Spotlights Female Athletes

Thanks to a new ad campaign by Buick, the amazing accomplishments of female college athletes are enjoying the bright spotlight they deserve.

The See Her Greatness campaign placed the focus on notable achievements in women’s basketball, hockey, swimming, and other sports — while also drawing attention to the fact that widespread inequality has kept these feats from receiving the media exposure they deserve.

As part of See Her Greatness, Buick also partnered with the sports media company TOGETHXR to sponsor discussions and networking events for female athletes.

Along with promoting increased visibility for women in college athletics, the See Her Greatness scored Buick the #SeeHer in Sports Award from See Her, a group dedicated to fighting gender bias in the media.

“What is important to our customers is important to Buick as the brand with the largest percentage share of female buyers, and we are committed to inclusivity and equality for women,” said Molly Peck, vice president of Buick and GMC marketing. “These remarkable female athletes have demonstrated the dedication, teamwork, and leadership skills that can be used on and off the playing field and we believe her greatness should be seen.”

To learn more about Buick’s efforts to promote women’s athletics, or to check out the brand’s sophisticated lineup of lifestyle-focused SUVs, contact our team at Freehold Buick GMC in Freehold Township, New Jersey.

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