GMC just scored the title of “Most Refined Brand” at the Kelley Blue Book’s (KBB) 2017 Brand Image Awards, making this the fourth year in a row that GMC has been named as such. Clearly, GMC’s consistent branding has been a hit with KBB and customers.
KBB determines the winners of the award based on consumer automotive perception data from a study they conduct, which surveys more than 12,000 new vehicle shoppers each year on their website.
The Denali trim levels for the GMC brand is frequently cited as the source of GMC’s refinement,
offering an even more luxurious version of most of the GMC’s lineup. In general, KBB has praised GMC’s trucks and SUVs as offering exceptional quality and technology.
KBB called the win “a testament to the unique mix of rugged capability and upscale design that distinguishes (GMC’s) trucks, SUVs and crossovers,” adding, “extra credit goes to GMC’s Denali sub-brand.”
We at Freehold Buick GMC certainly can’t say we are surprised. Want to learn more? To explore GMC’s latest lineup or to take a new GMC model out on a test drive, contact us or visit us anytime, and we’ll be happy to set you up with one of GMC’s refined vehicles.