What classic car has the look of a Rolls-Royce with the character of a Ferrari? You would be correct if you said the 1963-1965 Buick Riviera! General Motors debuted this beauty in 1963 in response to Ford’s Thunderbird; which they referred to as the “Thunderbird problem.”
The 1963 Riviera was General Motor’s new head of design, Bill Mitchell’s, official coming out party. Mitchell was already well-known in the industry from his time under tutelage of automotive styling’s founding father, Harley Earl, and his design of the 1938-1941 Cadillac 60 Special.
The Riviera featured an exquisite combination of edgy lines and curves; it was as much architectural phenomenon as it was an automobile, and it didn’t stop there. The interior of the car was a sight to see as well. It featured four individual buck seats and a center console that ran throughout the car, making it look unlike any other Buick.
The design changed a little bit in 1965, mainly the front end of the Riviera, and there was a Gran Sport option offered for the first time. The Buick Riviera’s smaller engine delivered around 325 horsepower and nearly 360 horses in the larger one (1965).
The 1963-1965 Buick Riviera was a car built for the ages. It was one of Buick’s biggest accomplishments to date, and although not offered anymore, it still reigns as a true American classic!